by Kamal Kumar

The Coolest Jeans To Beat The Heat

Ever felt your eyeballs balk at the sight of your favourite jeans ...
The Coolest Jeans To Beat The Heat URturms

Ever felt your eyeballs balk at the sight of your favourite jeans as the mercury speeds past boiling point? Well, son, that’s a sure sign of summer. But the stifling weather doesn’t mean you can’t wear jeans. We’ve got a cool way to fix it so you can pull off those classic threads no matter the weather.

Turms’ intelligent apparel weaves its ingenious cooling technology into a super soft cotton-elastane blend to keep your body temperature from skyrocketing as you fight the day. Rest assured, you won’t be the hot mess your mama complained about as you glide from morning metro ride to evening hang time with the boys.

Stick to the right side of that fine line between boho and bedraggled with comfy jeans that feel almost absent in the summer. Turms sneaks dynamic cooling into some trendy styles to keep you feeling like you’ve just stepped out, throughout the day.

These smart jeans use the beady bad boys pushed out by your sweat glands to their advantage. The cooling tech is activated by moisture, dissipating those smelly drops before your jeans can get weighed down by a day’s worth of summer sweat production. Its enhanced natural fabric can leave you up to 3oC cooler by sucking the heat away from your body, so you can sport that fresh look instead of vibing like a hound dog that’s just run home from hell

But, style is important too. You don’t want denims that are straight from a deadbeat cowboy’s closet. Check for sag-resistant options - we’re suggesting a little stretch so they stay flattering even if you lazed in them for a week straight. With Turms, you’ll get functional finishes in premium cotton with the perfect amount of whiskering and distressing to look like 007 on his day off. Or choose killer, fine-for-anywhere dyes that you can break in and wear out naturally.

The light stretch and super coolant technology means these jeans are easy to pull on - and pull off - even in the sticky heat of the moment. They can be sexy, rugged and chill, all at the same time.

Slim jeans are one of the most forgiving styles, with a slight give for a slender frame and a bit more stretch for a larger one. Go up a size if you want some room around your pipes but still want to show a slim silhouette. You can opt for skinny or straight leg jeans in your next purchase, depending on how you like the slim line.


You’ve got your whole wardrobe to play with when styling Turms’ slim jeans. It’s your quick-fix answer to the Pandora's box of what constitutes smart casuals. There’s nothing sexier than a pair of fitted jeans and a well-tailored dress shirt. If it’s not that kind of shindig, try a short-sleeve henley with a nice deeper dye. Lighter jeans tend to be pretty casual so have some fun by pairing them with bright polos or prints. Your Turms jeans are the ideal bottomwear for summer, dressed up with bucks or penny loafers depending on your preference for laces. Cuff them for an edgier statement. Or, take it easy with some tennis shoes. Just not the kind that makes you think of Seinfeld.


 You see? You really don’t need to give up your jeans to stay cool this summer.


  • Moisture-activated cooling that pulls sweat away from the body
  • Up to 3°C cooling
  • Quick dry & durable