Double Denim: Double the Cool

Double Denim: Double the Cool

The Canadian tuxedo is back and how. Going double-denim isn't exactly a new trend, but the uber popular trend from the 80s and early 90s has made quite the comeback since its revival in the past few years.

The denim on denim phenomenon became quite the rage when the then popstar couple Britney Spears and Justin Timberlake rocked up to the American Music Awards in matching denim ensembles - JT went one step ahead and completed his double denim look with a matching denim cowboy hat, even.

Since then, the trend has only gotten cooler, thanks to influencers inventing new and innovative ways to style the look. Celebs such as Kendall Jenner and Gigi Hadid have been seen rocking the double denim look in refreshing new ways fairly recently too. Because let's be clear: doubling down on denim doesn't merely mean stacking blue hues together. You could totally mix things up with one of your other coloured jeans, like a rugged grey or a sooty black, with a washed indigo shirt? Yes, please! Just remember to acknowledge all those people telling you how good you look with a “howdy”!

But while nearly everyone has that perfect pair of jeans (see how I didn’t say “denims”?), achieving double the cool factor is no easy feat. Finding that perfect denim shirt can be quite the hassle. Since denim is almost synonymous with jeans, looking for THE piece to complete the ‘tough’ look is tricky. But lucky for you, we’re here with plenty of options for you to choose from.
The 100% premium cotton Turms Denim Shirts are here to save the day. Available both in single colours, as well as ombres, these rough-looking but feature-ridden denim shirts are not just meant to complement your favourite jeans, but also add value in other ways. They are the perfect combination of style and performance. How does that work? Glad you asked.

Aside from just looking dashing, these shirts also offer the added advantage of Turms’ anti-germ protection, so you can really be as rugged as you want to when you don one, without compromising on your hygiene. What! Men can be strong AND sensible. While we’re on the subject, what’s even more sensible is the addition of absolute comfort, all thanks to their proprietary Easy-Cool, Easy-Dry and Anti-Odour features. So whether you’re just chilling around or you have to go about your hectic schedule, you can stay cool through it all. They work just as smart as they look, keeping you cool and fresh for longer, which makes them a true wardrobe essential.



So, now that you’re sold on the double denim look, look about the shirts section for the one for you. And if you’re anything like Mr. John Mayer, it could even mean rolling with two denim shirts one on top of the other! Pick from the range of indigo offerings, and pair them with the Charcoal Grey Yail for a signature look. Once that’s set, team it all up with your favourite pair of off-white or brown chinos and high sneakers or boots to perfect a much-coveted dapper look. There you have it. The Double Denim mantra ftw!




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